Notes on building products, businesses, and what it actually takes to make things work in African markets.
SELECTED ESSAYS
Building Products · Nov 2026
We Built the Product. Nobody Used It.
Shipping was never the hard part. Knowing what to ship was — and every conversation we called research quietly became a pitch.
Building Businesses · Nov 2026
I Used to Think Building Software Was the Hard Part.
The code was always the easy twenty percent. Nobody warns you about the rest.
EVERYTHING ELSE
Pulled from Medium
Sep 2026
I Didn’t Stop Building.
Notes on building products, businesses and teams in Africa, from someone still in the work.
Building Products
Jan 2025
The Cost of Boldness: When Confidence is Questioned
We walked into a school with one goal today: to invite students to an event. It was meant to be simple — meet a few students, spark their interest, and extend an opportunity.
Marketing
June 2023
Building an Agile Startup Team
Key considerations in assembling a cohesive and high-performing team for your software startup.
Building Teams
May 2023
Building A Software Startup: Lessons Learned from 5+ years as a Co-founder
Starting a software startup can be an exhilarating journey filled with challenges, breakthroughs, and invaluable lessons.
Building in Africa
Defining Your Startup Vision: Key Steps for Success in the Tech Industry
In the ever-evolving landscape of the tech industry, having a clear vision is the compass that guides your startup towards success.
Operations
Jun 2020
Are you working for money?
For the longest time I think I’ve been working hard to become rich but it always seems far-fetched, when will that day come?
Motivation
